San Francisco · Est. 2019

Map every screen.
Ship every flow.

Build GUI Maps turns websites, mobile apps, and internal tools into living maps: screens, click paths, and stakeholder walkthroughs your whole team can read in one sitting.

18,400Maps published
62Countries
4.9/5Team reviews
Product dashboard and map view
12 minAverage time to first map

What you get

A map of the product, not another slide deck.

Designers reviewing screens

Screen maps

Import Figma frames, live URLs, or screenshots. We stitch them into a searchable map of every state.

Analytics and flow chart on a laptop

User flows

Draw happy paths, edge cases, and dead ends. Share a link. Comment in place. Export a PDF if legal still wants paper.

Mobile interface in someone's hands

Clickable walkthroughs

Turn a map into a guided demo for sales, support, and new hires. No extra prototype tool.

Team working around a table

Used by product orgs

When Slack threads are not a sitemap.

Harborline Bank mapped 340 screens in two weeks and cut onboarding time for support agents from nine days to four. Northline Health uses one map for clinicians, engineers, and the compliance desk.

We keep the files in one workspace. Roles for viewers, editors, and guests. SSO on Business and above.

Read customer stories

Spring release

AI map from a live URL is in public beta.

Paste a staging link. We crawl public pages, cluster screens, and draft a first flow. You edit. Nothing leaves your workspace unless you turn training on — and it is off by default.

Join the beta

Product

One workspace for maps, flows, and walkthroughs.

Capture

Chrome extension, Figma plugin, iOS/Android recorder, or CSV of existing screens. We match duplicates so you do not map login twelve times.

Arrange

Auto-layout by section, or drop nodes by hand. Labels, owners, release tags, and “needs design” flags live on each screen.

Share

Public link, password link, or SSO-only. Embed a walkthrough in Notion, Confluence, or your help center.

Compare

Diff two versions of a map after a release. See new screens, removed steps, and copy that drifted.

Permissions

Workspace roles, guest reviewers, and audit log on Business. SCIM on Enterprise.

Export

PNG, PDF, CSV, and a JSON map file if you want to keep a local copy. We do not lock your pictures in.

Solutions

Maps for the people who have to explain the product.

Product meeting

Product & design

Keep the living sitemap next to the backlog. Mark screens as shipped, in design, or deprecated.

Support desk

Support & success

Agents click the same map customers see. Fewer “where is that setting” tickets.

Person planning on paper and laptop

Agencies

Hand a client a map of their new site on launch day. White-label the walkthrough on Agency plans.

Pricing

Start free. Map more when the team grows.

Starter

$0

For a single map and two editors.

  • 1 published map
  • 2 editors, 5 viewers
  • Figma import
  • Build GUI Maps badge
Create workspace

Team

$49

Per editor / month, billed yearly.

  • Unlimited maps
  • Walkthroughs
  • Version compare
  • Email support, 1 business day
Start Team

Business

$129

Per editor / month, billed yearly.

  • SSO and audit log
  • Guest reviewers
  • Priority support
  • Custom retention
Talk to sales

Enterprise (SCIM, private cloud, MSA) starts at a written quote. VAT/sales tax extra where required. Prices are dummy list rates for this site.

Customers

Teams that got tired of hunting screenshots.

★★★★★

“We stopped maintaining a 90-page Confluence sitemap. The map is the sitemap.”

Priya Raman — Head of Product, Harborline Bank

★★★★★

“New nurses find the intake flow without paging a trainer. That was the whole point.”

Marcus Ellison — Clinical ops, Northline Health

★★★★★

“Clients sign off on a walkthrough, not a 40-comment Figma file.”

Elena Voss — Partner, Fieldwork Studio

About us

A small company that maps other people’s products.

Build GUI Maps started in a Mission Street office in 2019 after three of us spent a year drawing the same checkout flow on whiteboards at a payments company. The board got photographed. The photo got lost. The flow shipped wrong.

We built a tool that keeps the map next to the product. Today we are 41 people in San Francisco, Austin, and Lisbon. The company is Build GUI Maps, Inc., a Delaware C-corp. We are independently owned. No private-equity parent.

Office: 540 Mission Street, Suite 820, San Francisco, CA 94105. Visitors by appointment. Dogs are welcome if they do not sit on the demo laptop.

Bright office interior
Portrait of Jordan Hale

Jordan Hale

CEO & co-founder

Former PM at a card network. Still writes the Friday customer letter.

Portrait of Amara Cole

Amara Cole

CTO & co-founder

Built the first capture engine. Still reviews every public API change.

Portrait of Leo Park

Leo Park

Head of design

Keeps the product looking like a map, not a spreadsheet that learned CSS.

2019Founded
41People
3Offices
SOC 2Type II, 2025

Journal

Notes from the map room.

Person writing on a laptop

August 4, 2026

How Harborline mapped 340 screens

They started with the logged-out marketing site, then the authenticated app, then the admin console. The trick was owners on every node.

Workshop discussion

July 18, 2026

Walkthroughs are not prototypes

A prototype asks “does this feel right?” A walkthrough asks “can you find it on Tuesday?” Different job. Same map.

Office at dusk

June 9, 2026

Why training is off by default

Customer maps can contain unreleased screens. We do not train models on workspace files unless an admin opts in, in writing.

Careers

Come draw maps with us.

Product designer

San Francisco or remote US. Shape capture, layout, and the empty state nobody likes to design.

Backend engineer

Austin or remote. Maps, permissions, and the compare engine. TypeScript and Postgres.

Customer guide

Lisbon or remote EU. Onboard Team and Business workspaces. English required; Portuguese a plus.

Send a note to jobs@buildguimaps.com. We reply within five business days. No agencies on these three seats.

FAQ

Short answers before the demo.

Is this a design tool like Figma?

No. Figma is where screens are drawn. We map how those screens connect, who owns them, and how a stranger walks through them.

Do you store customer screenshots?

Yes, in the region you pick (US-West or EU-Central). Business can set a retention window. You can export and delete a workspace.

Can we use it for an intranet that is not on the public internet?

Yes. Use the recorder or Figma plugin. The live-URL crawler is for pages the crawler can reach.

What is a published map?

A map with a share link. Drafts do not count against the Starter limit.

Do you have a DPA?

Yes. Ask legal@buildguimaps.com. SOC 2 Type II report is available under NDA for Business and Enterprise.

Contact

Write us. We answer on business days.

Headquarters

Build GUI Maps, Inc.

540 Mission Street, Suite 820
San Francisco, California 94105
United States

Phone: (415) 555-0142
Sales: hello@buildguimaps.com
Support: support@buildguimaps.com
Press: press@buildguimaps.com

Monday – Friday8:30 a.m. – 5:30 p.m. PT
Saturday – SundayClosed

Austin studio: 800 Brazos Street, Suite 400, Austin, TX 78701. Lisbon studio: Rua da Prata 80, 2º, 1100-420 Lisboa.

Thanks. This static page cannot send mail by itself. Email hello@buildguimaps.com or call (415) 555-0142 and we will reply the same business day.

Find us

Two blocks from the Transbay Transit Center